BBC ONE Rebrand

Channel Branding

February 25, 2017

BBC One gets a new look in 2017 with a streamlined tool-kit and a set of portraits by the renowned Magnum Photographer Martin Parr. The brief was to create a new kind of on-air brand that felt more handmade and tactile.

The new design previewed over the 2016 Christmas period before launching in January.

Agency   BBC Creative
Client      BBC One
Music      Klang @ Catalyst Music