THE NATIONAL LOTTERY

TV CAMPAIGN

June 6, 2017

We have recently produced and directed a series of lovely typography tv commercials based on ‘that winning call’ when a lottery winner gets their win confirmed. The story is told through the pink ticket graphics using simple layouts and clever transitions to bring the story to life.

Agency: AMV BBDO
Client: Camelot
Creatives: Micheal Hughes & Dalatando Almeida
Production Company: Not To Scale
Animation & Direction: Vincent