Our friends at ThinkMakeCreate commissioned us to design and animate 3 sponsorship spots for Hyundai who are the global sponsors of HISTORY OF FOOTBALL (HOF).
A high octane stadium and commentary audio bed was used to trigger a sound wave that weaved in players and football moments within a point cloud animation. The palette reflected the History channel’s brand, giving a standout vibrant look to the idents. We resolved the point cloud with a final celebratory sound that transitions into the Hyundai car.
The history channel will air the spots over 160 territories around the world to help Kick off the 2018 FiFA World Cup.