BBC One rebrand/Oneness
BBC One gets a new look with a streamlined tool-kit and a set of portraits by the renowned Magnum Photographer Martin Parr.
The brief was to create a new kind of on-air brand that felt more hand drawn and tactile, that would celebrate the channels diverse
audience. Previewing over the Christmas period with a clean set of hand drawn animations, the rebrand launched in January 2017
- Agency: BBC Creative
- Client: BBC One
- Music: Catalyst Music