BBC One rebrand/Oneness

Channel Branding

BBC One gets a new look with a streamlined tool-kit and a set of portraits by the renowned Magnum Photographer Martin Parr.

The brief was to create a new kind of on-air brand that felt more hand drawn and tactile, that would celebrate the channels diverse

audience. Previewing over the Christmas period with a clean set of hand drawn animations, the rebrand launched in January 2017



  • Agency: BBC Creative
  • Client: BBC One
  • Music: Catalyst Music