We worked closely with the creatives at Deutsch in LA on a new global campaign for Uber. Here’s a line based concept we explored to tell Uber’s story of its’ humble inception and journey to date and how they have learnt and evolved through their experiences. We played with 2D and 3D forms alongside the logo box as a minimal palette to tell the story.
- Agency: Deutsch LA
- Production Company: Not to Scale
- Client: Uber