We worked closely with the creatives at Deutsch in LA on a new global campaign for Uber. Here’s one of the ASCI code based concepts we explored to tell Uber’s story of its’ humble inception and journey to date and how they have learnt and evolved through their experiences. The code lent itself well to creating imagery as well as simple lines of text – playing with the raw characters themselves to make new forms was fun. We follow the code from a simple computer boot-up into complex ASCI landscapes.
